As a social networking site, iCook uses technology as an enabler, and cooking as a shared passion, to connect people.
“In Taiwan, people think of iCook when they want to share their recipes or when they are looking for cooking inspiration,” explained Technical Project Manager Paul Lee. “They often use our platform while they are busily cooking in the kitchen, so the performance of our website and mobile app has a major impact on the user experience. Ideally, we want to achieve content delivery that is so smooth and seamless that it feels like someone is demonstrating the cooking process right before their eyes.”
This level of performance is quite a feat considering that iCook hosts over 190,000 recipes — most of which are asset heavy with videos and photos — and enjoys an average monthly click rate of about 63 million. iCook has managed to meet this demand at an eye-watering cost that quickly became unsustainable. That was when Paul and his team embarked on a search for a more affordable cloud service provider that would be capable of handling their highest traffic spikes without issue — and found Cloudflare.