HOW TO IMPROVE USER EXPERIENCES OF YOUR WEBSITE WITH MULTI CDN?

Global “otaku economy” phenomenon has been created recently in response to the epidemic prevention; not only has the sales of home office and fitness equipment increased significantly, it also caused the trends of subscribing to online multimedia, gaming and online shopping, and this further drove the growth of demands for Content Delivery Network (CDN). According to the forecast of a report published by Deloitte & Touche in May this year, online streaming demands for videos and games will increase by 20% to 70%, and the global CDN market is expected to grow at a rate of 30% to 40% annually. 

WHAT IS CONTENT DELIVERY NETWORK (CDN)?

When internet users browse websites, the webpages and application programs provided different types of contents; for example, HTML contents, images, videos, CSS, JavaScript and other contents generated from user interactions. These contents change from time to time, and other times they don’t change much; some of the contents get accessed by many users while others are seldom needed. 

The Content Delivery Network saves website contents temporarily on servers distributed all over the world so that when users want to access them, cached contents closest to them can be provided. Not only does this reduce the loading time of websites, it also reduces the amount of data provided by the main server, and therefore lowers the cost for bandwidth. 

WHAT IS MULTI CDN?

As the name suggests, Multi CDN is to provide CDN services from multiple companies simultaneously to make it easier for enterprises and website administrators to choose in real-time, and to provide users with uninterrupted network services; this is particularly important when gamers and e-commerce consumers come from all over the world, and for the huge amount of instant traffic during promotional activities.

Choosing Multi CDN allows consistent and smooth experiences whether the users are in Taiwan, Japan or even Europe and the U.S.

THE 3 MAIN FEATURES OF MILECDN CREATE SMOOTH AND UNINTERRUPTED USER EXPERIENCES

CloudMile collaborated with the Multi CDN expert mlytics and created a one-stop management platform that uses Multi CDN as the core, and has complete WAF and DDoS protection mechanisms – MileCDN. Not only did it cooperate with many top CDN service providers such as Akamai, Cloudflare and Alicloud to make it easier for IT personnel to coordinate different CDN performances in real-time during large traffics or attacks to maintain optimal user experiences, it also provides visualized data analyses on a single platform that will help the development teams of games and e-commerce save time and manpower for CDN management. 

For the availability and performance of websites, the AI Allocation function of MileCDN uses machine learning to measure and evaluate the CDN conditions of different regions so that it can prevent in advance and switch to the most suitable CDN at the moment automatically when there is the danger of possible delays or disconnections, reducing the risk of service delays or suspensions in single CDN due to maintenance etc.

MileCDN even provides China Access solutions that can guarantee connection speed and performance for gamers or e-commerce consumers in the China region, achieving smooth and stable user experiences. MileCDN cooperated with many suppliers that have nodes set up in Vietnam and Taiwan regions, allowing enterprise websites to run with optimal performance in China without the need for ICP authorization.

(Note: If websites want to go online and operate in the China region, not only do companies have to register locally, they must also apply for ICP (Internet Content Provider) authorization. If ICP was not applied and website contents were provided without authorization, there will be warnings or even penalties such as shutting down websites by officials. In addition, if a company has multiple websites, the same process must be run for each website, and the ICP will expire after 5 years. The websites also need to be check annually; if there are any problems, the officials have the right to shut down the website or revoke the ICP. 

Most importantly, if the website content is operated in a province, municipality or autonomous region, the registration fee must be over RMB $1 million; and if you want to transmit the contents to other provinces or even the whole of China, it will cost at least RMB $10 million. It is quite a heavy burden for enterprises whether for the application process or funds.) 

Currently, Near China CDN companies that cooperated with MileCDN include CDNetwork and Wangsu; under normal circumstances two or more CDNs will be dispatched through AI Load Balancing to help enterprises achieve the best speed optimization in the China region. However, if emergencies occurred for these two CDNs, MileCDN can also use CN2 nodes to make up the transmission performance of dynamic resources. 

CASE STUDIES OF CHINA ACCESS SOLUTION

Content service provides in China usually seek solutions that have both with and without ICP plans, in which after websites with ICP chooses to use MileCDN CN2 node dispatch, its original 780 milliseconds delay time was successfully reduced to approximately 400 milliseconds; it improved by approximately 49%.

For another website without ICP, there are chances of packet loss for data transmission due to the firewalls in China, resulting in longer delay times and sometimes services couldn’t even run. After optimization with MileCDN, the delay time dropped significantly from 900 milliseconds and maintained at approximately 600 milliseconds, reducing the delay time by approximately 33%.

MILECDN X GCP
MEETING NETWORK CLOUD SERVICES WITH ONE-STOP

Source:Google Cloud

As a Multi CDN management platform, MileCDN provides stable and fast user connection experiences and data security protection functions; it can ensure the performance, stability and security of website service contents comprehensively.

CloudMile is a certified Premier Partner of Google Cloud; it can help enterprises deployed on public cloud environments, such as Google Cloud Platform, expand China markets and create smooth user experiences. Take game developers for example, Compute Engine can be run as the game server, and App Engine can be used to save game experience data and maintain the state of the game; the App Engine can also expand the number of servers automatically. Finally, Google Cloud’s BigQuery can be used to analyze the game and user data.

Through the technical support and consultancy service of MileCDN, GCP and CloudMile, development teams will be able to invest more resources in game development and optimization, and further create the best gaming experiences. 

Photo by Florian Olivo on Unsplash

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