Have you jumped on data for your retail business yet? You probably have. But you may also likely overwhelmed by the deluge of data arriving at your doorstep. As data continues to flood in, it’s no wonder that 57% of enterprise decision-makers report being challenged by data silos that prevent a holistic view of the customer. In addition to organizational silos, current analysis doesn't always produce actionable results in real time, and legacy systems don't integrate with new platforms or meet the needs for improved marketing performance.
How well you can use your data directly correlates to customer lifetime value and overall financial success. Plus, it is the key to understanding, analyzing, and solving new challenges. With the right approach and technologies, it is now possible to collect raw data from multiple sources, analyze it using artificial intelligence and machine learning technologies, and gain actionable insights.
Unlock your data’s potential with GCP Smart Analytics Solutions
Step 1: Bringing together data from multiple sources
The complexity of data collection compounds with each additional data source. Finding a powerful, yet simple method of bringing data together is the first step to a unified platform that provides a single source of truth.
BigQuery, Google’s multi cloud data warehouse, supports data ingestion using batch loading or streaming. It supports data input from Google sources such as Google Ads, Google Play, and YouTube, external sources such as Amazon S3, and also from on-prem data centers. By supporting multiple data sources, all the critical data that impacts your business from CRM, Google Ads to product and sales can be pulled together in one place for analysis.