Achieving enhanced user experience and conversion rate with Google Cloud migration by providing better website performance
Being a new parent is exciting and overwhelming at the same time. As parents prepare to welcome a new life, they often need to collect information by reading books, talking to family and friends, or browsing the Internet to find out what to expect, what to feed the baby, how to dress the baby, and what to buy.
Founded in 2002, BabyHome is a growing online community where parents can connect with each other through parenting stories and tips. Over the years, the BabyHome team has continuously added new features such as online shopping to enrich the website. In response to growing demand, BabyHome decided to change its hosting facility to Google Cloud.
“BabyHome is expanding rapidly outside of Taiwan with more and more users coming from China, the United States, Hong Kong, Japan, and Malaysia. Google Cloud has optimized our infrastructure for future growth. No matter where our customers are or which device they use, they can enjoy the best digital experience. “
“After migrating to Google Cloud, we can use resources as needed to develop and test new features for our customers. Product and service innovations are no longer limited by the servers’ storage capacity or bandwidth.”
One of BabyHome’s key criteria when it comes to choosing a cloud service provider is its location. BabyHome’s main business location is in Taiwan, so it is very important that Google Cloud can provide a local data center to minimize delay in data access and workload latency. Google Cloud’s global server load balancing redirects traffic outside Taiwan to the cloud region closest to the user to reduce latency.”
“Since migrating to Google Cloud, we have fundamentally improved site performance and overall user experience. The average webpage load time dropped to about 2.6 seconds, which is a 40% reduction compared with the previous hosting provider.”